Conversion Optimisation (11)
Conversion Optimisation (Also known as CO) is the process of increasing conversions on your website. This is done through eliminating user resistance, improving traffic quality and A/B split testing. The higher your website conversion rate, the more conversions you will receive without having to get more traffic.
A website is not a static entity online. It's not there just to look pretty – it should do something for your business. It should sell; or, at the very least, generate leads online. This is one of the things that differentiate a website that works and one that doesn't. To do this, a great Call to Action is your best friend.
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Conversion Optimisation
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