Content marketing is now referred to as “today’s marketing” by the Content Marketing Institute (CMI) – testament to its importance in promoting your business to an audience that is practically online wherever they are.

It has become the foundation of the marketing strategies of more than 88% of today’s B2B marketers, according to the CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets and Trends (North America). Of these, 70% are developing more content than they did the previous years.

In a marketing landscape where information is readily accessible and can make or break your brand, content marketing has become requisite.